Why Blog?

When I first started taking this class, I realized that Social Media Marketing and Blogging went hand in hand, but I honestly never realized the value in either.  When a company chooses to Blog, they open themselves up to market that they may not have had before.  A company can receive valuable feedback by holding open discussions with their customers, or use blogging as a way to explain away negative publicity.  A company can use blogging as a way to enhance their image, or test new ideas.  

In todays technology focused world, blogging is an important part of the Social Media Marketing Plan, and a valuable asset in the Marketing Plan as a whole. 

If I made any recommendations to photographers looking to gain business from blogging it would be as follows: 

1). Be creative with content - use blogging as a way to showcase your abilities 

2). Keep the posts short - blogs need to be easy to read to keep people from getting distracted 

3). Link your blog to all your other Social Media platforms, and your company's website - the more people that get to your blog, the better! 

With that said, I hope you all enjoyed my blog over the past three months.  Thank you for reading, and make sure to check back next week.  I'm going to give my blog an overhaul and focus more on my photographs. 

xzw

xoxo 

Christina