"Because It Counts"

Canon Canada has recently come out with a new print and broadcast campaign called "Because It Counts".  This campaign is designed to be "by Canadians, for Canadians".
It is important for Canon to connect with its Canadian customers, and the best way to do so is through their new campaign. Most Canadians are familiar with Canon as a great photography company, but not so many are aware of their line of medical imaging and office equipment.    Canon will use their new campaign to showcase all the product lines in a context that appeals them to Canadian users.

http://www.canon.ca/inetCA/newsroom?m=getPress&pid=1924